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Asu Ceren is an internationally recognised Art Director and Designer whose career spans both sides of the Atlantic. She’s developed campaigns, products, platforms and experiences for some iconic brands as well as ventures that are shaping the world of tomorrow in tech, fashion, beauty and culture.

She led projects focused on visual communication for novel technologies across Europe, US, Middle East and Asia regions.

Asu Ceren is a well-versed integrated creative. Bringing ideas to life in all formats with her creative vision. Along with a focus to help build and shape the creative department, and culture. She is most passionate about projects that go beyond advertising to create meaningful, emotion-driven awareness for gender, equality and social change.

She now currently works at IQOS as Head of Art.